Retail giant Walmart is collaborating with Spotify to offer a special promotion starting March 9
— by Dan Berthiaume Senior Editor, Technology, Chain Store Age (published 03/09/2022)
Walmart’s paid membership program now has a lot of new members — and a free music streaming promotion.
The discount giant is making its Walmart+ program, initially launched in September 2020, available free to all full- and part-time Walmart U.S. associates working in the company’s stores, distribution centers and fulfillment centers. This adds nearly 1.6 million members to the offering.
In addition to serving as a reward for their work, Walmart said providing employees with free membership enables them to use Walmart+, provide feedback and also offer customers first-hand information on its benefits.
Walmart is extending free Walmart+ membership to U.S. associates following a promotion for American Express Platinum cardholders it launched in October 2021. Holders of the American Express Platinum card (which has an annual membership fee of $695) who use their card to purchase a monthly Walmart+ membership can receive a statement credit which covers the full monthly membership cost of $12.95 a month, plus applicable taxes.
Spotify partnership
Walmart is also collaborating with the Spotify music streaming platform to offer a special promotion for Walmart+ members. Starting Wednesday, March 9, new and existing Walmart+ members will receive six months of the Spotify Premium content streaming service for free.
Spotify Premium includes ad-free streaming of an assortment of millions of songs and podcasts, unlimited skips, the ability to play any song anywhere, and the ability to download music for listening offline. The new Spotify partnership marks the second time Walmart has entered a promotional agreement with a music streaming platform.